Meet the Team

Jude is the Owner and a Coach at Decoded Training Lab, bringing more than 30,000 hours of coaching experience across CrossFit, strength training, Olympic lifting, and bodybuilding. With more than 14 years in the fitness industry, his approach is centered on helping people understand what they’re capable of and giving them the coaching, structure, and community to keep progressing.

From first-time athletes to experienced lifters, Jude’s goal is to make training challenging, effective, and sustainable while building a gym culture where people genuinely want to show up.

I coach The Longevity Lab at Decoded, where the goal isn’t just to live longer but to live better at any age. Athletes in the Longevity Lab build strength, balance, coordination, and endurance that carry into everyday life, with programming focused on what keeps a body capable for decades. I’m also a certified aerial arts and fitness coach.

Outside the gym, I’m a professor at Wake Forest University and WFU School of Medicine, where I study health behavior: how people make choices about their health and what helps them feel good in their bodies. My research also looks at the stories we tell about our health and how movement can help us write new ones.

I’ve been training for nearly a decade and have been part of Decoded for four years, long enough to see what a strong community can do. Our athletes make every class fun and competitive. My coaching approach is simple: break each movement into parts, understand what it targets, and picture it before you do it. When you know the purpose behind a movement, it comes easier. Coming back from a broken arm taught me to stay patient and hopeful, and I bring that optimism to every class.

Outside the gym, you’ll find me with my family and my dog, Mylo, or at a concert or festival. I’m known as a hype man, so expect energy in my classes, and send me your song requests for the playlist. Let’s get to work!

I never thought of myself as an athlete. I didn’t play organized sports, and before I joined Decoded in July 2023, my training was recreational at best. Since then I’ve hit all-time strength highs, my overall wellbeing has improved dramatically, and I’ve completely changed my sense of what my body can do.

As a coach, I focus less on the “what” and more on the “why.” Knowing why you’re here matters as much as what you want to accomplish, and once I found my own why, I finally learned how to make progress last. Your journey is yours, so I want to understand what drives you and what challenges you face. I love working with people, and getting to welcome you into the place that changed my life is a real gift. Once you walk through our doors, our community will speak for itself.